About Independent Betting: Meet Our Team of Gambling Experts

About Us

The editorial team behind The Independent’s betting and gaming section has a huge amount of experience in the gambling industry across sportsbooks, casinos, poker and more. 

Between us, we’ve reviewed hundreds of operators and picked many winners along the way, but our primary mission is to keep you as the punter informed, helping you make a confident decision when signing up to a licensed operator.

Our experts have responsible gambling at the forefront of their thoughts, with only fully licensed operators considered for review.

Learn more about how The Independent betting team rates and reviews the best betting sites and best online casinos with rigorous editorial standards:

• The Independent betting review process
• The Independent guide to responsible gambling

Meet The Team

Editor-in-Chief

Editor

Writers

Contributors

Why you can trust us

Independent

We aim to offer every online gambler a safe and fair platform through unbiased, independent reviews of the UK’s best online gambling companies.

On each review, our experts conduct in-depth first-hand experience as a genuine user by signing up for each operator, depositing and withdrawing real money.

Our editorial independence is backed by the weight of one of the world's leading online gambling affiliates, Gambling.com Group.

Gambling.com Group have won several awards in the gambling affiliate industry for sports and casino, including EGR Global’s Affiliate of the Year, SBC Europe’s Casino Affiliate of the Year and SBC North America’s Sports and Casino Affiliate of the Year.

Neither Gambling.com Group nor any gambling operator determines if we cover, feature or review an operator in our betting guides.

Like our readers, we value honesty and integrity above any outside influence.

All articles published on the Independent betting section are reviewed by industry experts and diligently sub-edited by The Independent editorial team.

Industry experts

Our team of expert reviewers consists of experienced gamblers who know precisely what to look for.

By signing up as a new user, each review is evaluated from a real user’s perspective.

Each one of our reviewers has multiple years of experience as either a respected journalist or product expert on the topic.

Take Jamie, Kevin and James who have each been working in the gambling industry for well over 10 years with some of the top-tier gambling-related broadcasters and operators.

You can be confident that all our our reviews speak to both you as a user, but are also peer-reviewed and fact-checked by our gambling experts for accuracy.

Strict editorial review policy

1. One of our betting experts will conduct their own original research by signing up to either the betting site or casino as a new user using a new real account.
2. Our expert staff members will then vigorously rate the site or app through our rigorous testing criteria that focus on important decision-making factors.
3. Our experienced writers will then write up the review, comparing and contrasting the results as well as detailing the benefits and drawbacks of each operator.
4. Our chief editor, Jamie Casey, will then thoroughly edit to ensure a fair and unbiased review.
5. Karl Matchett, Assistant Sports Editor for The Independent, will then sub-edit each review before it gets published. 

Security

Before even considering recommending a casino or betting site, we will confirm that the product is available to the UK public and the operator is licenced by the The UK Gambling Commission.

Privacy

At The Independent, we take your privacy seriously, which is why we adhere to a strict privacy policy and cookie policy. 

Similarly, when it comes to any bonus offers that gambling operators may run, there are a number of terms and conditions we abide by.

Affiliate Disclosure

We pride ourselves in the precision and honesty of our content to our readers.

We do not accept funds from betting or casino sites to be featured in our reviews.

All reviews are independently tested, reviewed and featured and adhere to our editorial code of conduct.

For operators featured in our reviews or betting tips, we use affiliate links to their websites, generally as a bonus or new user offer. 

If you click on those links and sign up for the offer, we may receive compensation.

Independent Betting does not offer any gambling services itself and generates revenue by sending new depositing customers to regulated UK gambling sites.

The revenue we make helps to fund journalism across The Independent.

Our promise to you

• We do not take payment for casino or betting reviews. 
• We select operators for review based on what we believe our readers want to know.
• We'll tell you what we think and will give our view, not what advertisers want you to hear.
• Our expert reviewers are gamblers and will give you their honest, unbiased opinion.
• If a casino or betting site at any point, even after publishing, doesn't meet our high standards, we will remove them from our operator lists as well as remove them from our guides.
• For every casino review, we will sign up as new users in real life, depositing, placing bets and withdrawing real money.
• If you think we're not living up to our promise, please email the managing editor ([email protected]), and we'll endeavour to correct it.

Get in touch

If you have any comments or complaints and want to get in touch, please do so by emailing us at: [email protected].  

You can also email [email protected] who can further assist you.

The Independent is a digital-first publication. However, please find our address below if you would like to write to us.

Address:

Independent Digital News and Media Limited

The Independent

Alphabeta, 14-18 Finsbury Square

London EC2A 1AH

United Kingdom

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